Humana is renaming its RightSource mail-delivery pharmacy to help customers identify the service with the qualities associated with the Humana brand.
The pharmacy has been renamed Humana Pharmacy, effective immediately.
Soon, current customers will begin to see changes on the company’s website, phone systems and packaging inserts. The brand change will be supported by a customer communications campaign to inform members of the name change.
“Across Humana, we’re working to pioneer simplicity in an overly complicated health care industry,” William Fleming, president of Humana Pharmacy, said. “By extending the well-known Humana name to our pharmacy services, we can reduce uncertainty among our customers and, in turn, build on the trust we’ve established with them.”
Fleming said the name change will help physicians and members better identify Humana Pharmacy with Humana’s integrated care-delivery model. Integrating pharmacy services with health and the company’s host of health coaching, disease management, pharmacy benefit and wellness programs makes these services more effective, especially for people with chronic health conditions such as diabetes.
Humana, Inc., is based in Louisville, Kentucky. It is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care.