Ateb, Inc., a provider of pharmacy-based patient-care solutions, launched its first branding campaign, "Driving Healthy Outcomes for Patients, Pharmacies and Payers," on Monday.
The campaign indicates a fresh direction in the company's marketing efforts to create a brand identity. As part of the branding campaign, Ateb's new company logo, website and social media platforms are more closely aligned with the company's strategic vision.
"We are very excited about the new campaign and website, as these communication vehicles better represent our brand, our mission and our capabilities, as well as the benefits we provide to our partners," Debbie Sheppard, vice president of sales and marketing at Ateb, said. "By increasing customer engagement through social media platforms, Ateb is well-positioned to identify the needs of our customers so we may continue to offer 'best in class' service and solutions."
Ateb's "Driving Healthy Outcomes" campaign reflects the measurable health and wellness benefits its pharmacy partners can achieve for their patients, as well as the beneficial outcomes for pharmacies, health plans, hospitals and health systems.
"Driving healthy outcomes reflects our mission and benefits everyone," Frank Sheppard, president and CEO of Ateb, said. "We strongly believe pharmacy is the cornerstone to realize true savings in the new health care ecosystem. By increasing patient engagement, pharmacies are able to offer differentiated levels of care based on the needs of their patients."