Branding campaign launched by Ateb

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Pharmacy-based patient care solutions provider Ateb, Inc. recently launched its first-ever branding campaign, "Driving Healthy Outcomes for Patients, Pharmacies, and Payers."
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Ateb launches branding campaign
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The campaign's aim is to develop innovative patient engagement solutions. The hope is that this will not only provide benefits for Ateb's pharmacy partners' patients, but that it will also be beneficial for pharmacies, health plans, hospitals and health systems.

The campaign is part of Ateb's new directior with regard to marketing efforts. Company officials expect the initiative to not only promote brand identity, but also to create a new avenue of communication with constituents.

Ateb's overall new branding campaign consists of several components, including new company logo, web site and social media platforms.

"Driving healthy outcomes reflects our mission and benefits everyone," said Frank Sheppard, Ateb's president and chief executive officer. "We strongly believe pharmacy is the cornerstone to realize true savings in the new healthcare ecosystem.

"By increasing patient engagement, pharmacies are able to offer differentiated levels of care based on the needs of their patients," Sheppard added.

The redesigned web site can be viewed at www.ateb.com. It includes testimonies from Ateb's pharmacy partners.

"We are very excited about the new campaign and web site as these communication vehicles better represent our brand, our mission and our capabilities, as well as, the benefits we provide to our partners," said Debbie Sheppard, Ateb's vice president of sales and marketing.