Walgreens this week announced new enhancements to its paperless coupon program, enabling the digital coupons to be "clipped" from Walgreens and manufacturer's websites and used for online and in-store purchases.
“In the last few years, we’ve seen a growing demand from our customers to provide value and a seamless shopping experience whether they visit us in-store, online or through the Walgreens mobile app,” Walgreens President of Retail Products and Chief Merchandising Officer Linda Filler said. “Paperless coupons give Walgreens and our vendor partners an opportunity to deliver even greater value to our customers no matter which of our channels they choose to shop.”
Walgreens was in the forefront of the paperless coupon movement with its Balance Rewards program. The clipped coupons are saved to a customer's Balance Rewards card and can be used at checkout in the store or while shopping online. Since 2014, the customers have clipped more than 135 million coupons.
“We were one of the first retailers to take an innovative and simplified approach in developing the customer experience for digital coupons,” Walgreens SVP and Chief Information Officer Abhi Dhar said. “These latest enhancements, in addition to integrating our loyalty program with Apple Pay and Android Pay, have made it even easier for the millions of people who use our online and mobile channels every day to save even more at Walgreens.”