If drug manufacturers ever wonder whether they have a collective image problem, the answer is yes, according to a recent poll.
With a net positive rating of -23 positive percentage points, the pharmaceutical industry ranks 24th out of 25 different business sectors, according to a Gallup poll. Only the federal government, with -27 positive percentage points, kept drug makers from hitting the poll's rocky bottom.
"The bottom five industries are all reviewed more negatively than positively, with three — the federal government, pharmaceuticals and health care — receiving negative ratings from more than half of the public," the poll stated. "The legal field plus oil and gas have just slightly higher negative than positive ratings. While fairly typical for the legal field, this represents a significantly improved positioning for the oil and gas industry, which had skewed strongly negative from 2004 through 2014."
It is the worst showing for the pharmaceutical industry in the 16 years Gallup has been tracking how positively residents of the U.S. view different sectors. This year's figure for the pharmaceutical industry is down considerably from -8 percentage points in Gallup's 2015 poll.
This year’s poll was based on a telephone survey taken between Aug. 3 and Aug. 7 when 1,032 adults ages 18 and older participated. That time period was before the recent price-gouging controversy over EpiPen.
The pharmaceutical industry ranked just below its putative spouse, the health care industry, which came in at -20 positive percentage points.
"Although Democrats continue to be more positive than Republicans about the health care industry, as they have since 2013 when major components of the Affordable Care Act began to take effect, the health care industry is now at a five-year low," the poll stated. "Its -20 net-positive score is down from minus six in 2015 and the lowest since 2011 because of declines in the past year among all party groups."
The federal government, pharmaceutical industry and health care Industry were three of only five sectors in the poll that registered what the Gallup called negative net positive ratings. The legal field, at a mere -8 positive percentage points, was not so despised as the bottom three but still ranked just below the oil and gas industry, which registered -7 percentage points, the poll found.
The poll had good news for the airline industry, which came in at +15 net positive percentage points, the biggest improvement in the industry ratings in this year's poll, up from only +3 net positive percentage points in 2015 and its best rating in more than a decade.
Most of the 25 sectors included in the poll, including banking, the sports industry, the movie industry, education and the telephone industry, all came in with net positive ratings that suggest those polled view the industries much more positively than negatively.
"Americans view another 10 industries no worse than neutrally, but in most cases net-positively," the poll stated. "The telephone and airline industries lead this group, and it includes several entertainment and communication-related arenas: sports, movies, television and radio, publishing and advertising. Electric and gas utilities, education and banking also make this list.”
The top five business sectors surveyed were the restaurant industry at +59 net positive percentage points; the computer industry at +53 net positive percentage points; the grocery industry at +36 net positive percentage points; farming and agriculture at +35 net positive percentage points; and accounting at +33 net positive percentage points.
"The restaurant and computer industries, long among the best-rated U.S. industries in Gallup's annual measure of U.S. business sectors, again lead the poll, with 66 percent of Americans rating each positively," the poll stated. "However, with only 7 percent of Americans viewing the restaurant industry negatively versus 13 percent for the computer industry, the restaurant industry enjoys the more positive overall image this year."