South Dakota has reported a notable decrease in syphilis cases, attributed to targeted outreach and testing efforts. Secretary of Health Melissa Magstadt stated, "This is a powerful reflection of the dedication from our field teams, healthcare partners, and community organizations working together along with our targeted education and outreach strategies." Despite this progress, disparities remain, particularly among Native American communities which continue to face high infection rates.
The Department of Health (DOH) has responded by expanding on-site testing and treatment services through collaborations with tribal nations and health leaders. Other groups facing health disparities include individuals with a history of substance use or incarceration. To support these populations, DOH has partnered with state correctional facilities to enhance access to sexually transmitted infection care.
A targeted communications campaign was also launched by the Department to reach high-risk populations and reduce stigma around testing. The campaign emphasized that syphilis is curable and highlighted the availability of free, fast, and confidential testing. Platforms like Facebook, Snapchat, and Tinder were used to spread messages about silent symptoms, risk awareness, prenatal dangers, and available help.
According to Magstadt, "We want people to know: prevention and treatment are available, and early action matters." The communications strategy worked alongside clinical outreach from healthcare systems to encourage people to seek care and get tested. This collaboration contributed significantly to the decline in syphilis cases in South Dakota.
The Department of Health remains committed to protecting and improving the health of all South Dakotans by promoting wellness, preventing disease, and ensuring access to quality healthcare.
For more information or testing locations, visit the DOH website.
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