South Dakota credits preparation for containing recent measles threat

Melissa Magstadt, Secretary of Health
Melissa Magstadt, Secretary of Health | South Dakota Department of Health

South Dakota has avoided a widespread measles outbreak, with no new cases reported in the past four weeks. The state’s Department of Health attributes this outcome to early planning and targeted interventions.

Before any measles cases were confirmed in South Dakota, the Department of Health monitored outbreaks in other states, such as Texas, to identify at-risk communities within the state. This led to 12 counties being marked as high priority for awareness, education, and monitoring campaigns.

The department developed clinical guidelines for identifying, testing, and treating measles cases before they were needed. These guidelines were distributed statewide when necessary. Healthcare providers received updated resources through webinars and online postings. Special attention was given to clinics in areas with lower vaccination rates to increase immunization efforts.

Collaboration with healthcare partners played a significant role. Providers helped identify and isolate cases quickly. Nurses visited smaller communities to educate residents about measles prevention.

The Public Health Laboratory in Pierre increased its testing capacity and processed over 100 specimens during the response period. Disease Intervention Specialists identified potential cases and notified more than 400 contacts to ensure awareness and immunization.

Public outreach extended beyond traditional channels like social media or news outlets. The department used mailings and phone calls to reach families who might not otherwise receive information about vaccination opportunities.

Efforts included offering 43 pop-up immunization clinics across nearly every county in South Dakota, making vaccines more accessible for those facing healthcare barriers.

"Why did South Dakota do so well? Because we were ready. We made access to the measles vaccine easy. We heard from individuals and families who decided to get vaccinated right away and from others who changed their minds and chose to protect themselves and their children against measles. We mobilized early, prioritized education and access, and launched a coordinated campaign in collaboration with our partners. Through it all, we informed and engaged the people of South Dakota," according to the statement from the Department of Health.

According to officials, these combined efforts resulted in over 1,200 additional measles vaccinations administered statewide compared to last year.

"At the heart of the Department of Health’s mission is a simple goal: to protect and improve the health of all South Dakotans. The department is entrusted with the vital task of promoting wellness, preventing disease, and ensuring access to quality healthcare for all South Dakotans. We achieved that goal here. I am so proud of our team and the dedicated healthcare professionals across the state!" stated a representative from the Department of Health.