Revionics to optimize pricing for Russian pharmacy chain

Revionics, a global provider of end-to-end merchandise-optimization solutions, and its Russian distribution partner, SmartService Ltd., said on Tuesday that they have entered into a multi-year agreement to provide price-optimization services for A5 Pharmacy Ltd., one of Russia’s largest pharmacy retail chains.

“In today’s increasingly competitive marketplace, retailers need to implement a more disciplined and localized approach to pricing,” Revionics CEO Marc Hafner said. “Optimization incorporates all of the factors that impact shopper demand, enabling retailers to price with precision and be responsive at the speed, scale and frequency required in today’s rapidly changing retail environment. We are looking forward to helping A5 Pharmacy drive enhanced shopper and shareholder value.”

A5 chose Revionics and SmartService for their capability to provide robust price management, planning and optimization capabilities.

“We are confident that Revionics is the right partner for us, and we were impressed with their solution’s proven track record, ease of use and scalability, while SmartService is an expert in price-optimization methodology and is capable of delivering change and project-management services,” Armine Danelyan, director of finance for A5, said. “There are many regulations that we need to comply with, so it was also imperative that we find a solution with a comprehensive set of management capabilities in addition to optimization.”