Walgreens returning as partner for second annual Red Nose Day

Walgreens has confirmed that it will be returning as the second annual Red Nose Day’s exclusive retail partner on May 26.

The goal of the event is to raise money to help fight kids’ poverty. The Red Noses, that have become an iconic symbol of the campaign, have returned to Walgreen and Duane Reade shelves nationwide, signifying the official kick-off for the nine-week charity event.

Due to the success of last year’s inaugural event, which saw the Red Noses sell out, Walgreens is taking the 2016 campaign to a whole new level by offering Red Flair merchandise to raise even more funds than last year.
  
The new Red Flare merchandise is also currently available in stores. The merchandise includes red hats, springy novelty headbands, oversized sequin bowties and Red Noses made for vehicles, which Walgreens hopes will make everyone want to “Get Seriously Silly” to support the event.

Walgreens sold in excess of 5 million Red Noses last year, but hopes to sell significantly more during the 2016 campaign, which runs from now until May. In order to surpass last year’s sales, Walgreens put the Red Noses and Red Flare merchandise on shelves two weeks early.