A final rule issued by the Department of Health and Human Services allows pharmacies increased flexibility to extend reward and loyalty programs to patients enrolled in government-sponsored programs like Medicare and Medicaid.
The National Association of Chain Drug Stores welcomed the ruling, which went into effect Jan. 6.
“The National Association of Chain Drugs Stores advocated for this rule, and worked constructively to help enhance it, because it will allow government program beneficiaries to enjoy access to program voluntarily implemented by pharmacies which reduce health care costs,” CEO Steve Anderson said.
With the ruling, major drug chain stores can customize rewards programs no matter what type of insurance a customer has.
“This is a very positive step forward for pharmacy patient care,” Anderson said.
Pharmacies can now offer rewards programs to Medicare beneficiaries
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