CVS Pharmacy is promoting "Long Live Skin" during Skin Cancer Awareness Month in May, offering tips and reminders to customers about skin protection and skin care.
"We are proud to launch the 'Long Live Skin' campaign to educate and engage consumers around skincare, and this program is a natural extension of CVS Pharmacy's ongoing efforts to help customers on their path to better health," Judy Sansone, CVS senior vice president, said.
CVS Pharmacy produced a video in which women give advice on skin care practices to their younger selves. Social media will invite real customers to take part @CVSPharmacy using #AdviceToMyYoungerSelf for both Instagram and Twitter.
CVS and Johnson & Johnson also are partnering with the American Cancer Society to create advertisements in stores, and beauty consultants will be offering help to interested customers about how to properly care for skin. Johnson & Johnson has pledged to donate $1 to the America Cancer Society for each SPF 15 or higher product sold from either Neutrogena or Aveena.
"We applaud CVS Pharmacy for working on a campaign to educate and empower consumers to be more proactive regarding skin health," American Cancer Society Chief Cancer Control Officer Richard Wender said.