RxEOB encourages use of messaging platforms for health care

RxEOB today announced the authorization of the white paper, “Targeted Messaging Emerges as an Essential Service in Post-Reform Health Care," that emphasizes the need for health care professionals to stay ahead of the technology curve by using effective messaging strategies on patients’ mobile devices, which is the quickest, most secure and most effective communication mode available.

“Personalized, relevant and secure messaging to patients is essential for health plans, for pharmacy benefits managers and even for physicians to cultivate better reputations for delivering satisfying patient experiences,” RxEOB CEO Robert Oscar said.

The report said that mHealth -- the use of mobile software and smartphone technology in the health care industry -- is becoming more popular and playing a large role in patient engagement. The white paper features how mHealth functions and how it can be applied to multiple forms of communication including patient adherence, disease and condition management, education, wellness reminders, and monitoring.
 
“The health care industry has access to innovative mobile messaging applications and, as it faces the rapidly increasing patient service demands from the Affordable Care Act mandates, investing today in messaging services and platforms will soon pay off with significant cost of care reductions and lower per-touch administrative costs when compared to print and mail channels,” Oscar said.