PCF reveals new indentity

The Prostate Cancer Foundation (PCF) has revealed its new corporate identity, which includes the tagline “Curing Together.” The new identity is PCF’s way of evolving into a brand that is centered around patients, allowing them to connect with people in a personal way by humanizing science.
“After 23 years as the ‘doers’ of lifesaving research, we could not be more proud to launch PCF’s new organizational identity,” PCF President and CEO Dr. Jonathan Simons said. “Our new public-facing brand will help us bring precision oncology to the global community of men with prostate cancer along with their family, friends, and loved ones. Our goal is to be patient-centric with personal, actionable messaging that improves the lives of all men.”
PCF has adopted a new logo inspired by a helix. This is PCF’s way to show that it emphasizing personalized medicine.
“Our goal is to launch a patient and family friendly website,” PCF Chief Digital Officer Tom Andrus said. “With the new PCF.org, we now have a website that is worthy of the impactful legacy of this foundation and our investment in forward-thinking science, which will put an end to death and suffering from this disease.”