Allergan introduces See America initiative
See America will make vision health a priority for all Americans, increase awareness of the diseases that can cause preventable blindness, and help improve access to vision care for those who need it most, Allergan said in a news release.
"Vision loss from diseases such as glaucoma and diabetic retinopathy is affecting and destroying the lives of too many — with cases of preventable blindness increasing at such a frightening rate," Herm Cukier, senior vice president of eye care at Allergan, said in a news release. "We are launching See America to stress the importance of eye health. The time to act is now."
Allergan opthamologists say that without a nationwide intervention, cases of preventable blindness and visual impairment are projected to double by 2050. At this rate, one American will experience partial or complete loss of sight every four minutes – costing the U.S. economy trillions of dollars over the next three-plus decades.
“Through See America, Allergan will partner with the nation's leading volunteer eye health and safety organization, Prevent Blindness, to champion better access to vision care,” Allergan said. “Through a series of vision-screening events in various cities, sponsored by Allergan, attendees will receive free one-on-one professional eye exams, follow-up treatment plans and education about the most common diseases affecting people's vision. In addition to sponsoring Prevent Blindness, Allergan will look to partner on programs from like-minded organizations that support the goals of See America.”