Pharmacy Times, the leading media resource for pharmacists and the pharmacy industry, ranked highest in ad visibility and highest in readership in the 2017 Kantar Media Pharmacy Readership study.
Kantar’s annual media study examines thousands of pharmacists and pharmacy professionals’ reading habits. The most recent issue of their study was based on surveys completed from January to May.
“Our No. 1 status year after year demonstrates the continued value our pharmacist audience reserves for our brand and the role Pharmacy Times serves as the industry’s most-trusted resource for more than 120 years,” Brian Haug, president of Pharmacy Healthcare & Communications, said in a statement. Pharmacy Healthcare & Communications is a franchise of Michael J. Hennessy Associates Inc., which publishes Pharmacy Times.
Haug noted that the Pharmacy Times’ departments work together to deliver content on the evolving pharmacy industry.
“It is because of the incredible talent and commitment of our editorial staff, sales team and production department that Pharmacy Times continues to deliver timely, accurate promotional and educational content that keeps step with the continuously evolving pharmacy industry,” he said.